China vs America for AR Dominance

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Digi-Capital’s latest Augmented/Virtual Reality Report for the second quarter, 2018 focuses on the revenue battle between China and the U.S. For smartphone users and consumers, that means nothing at all, as long as content continues to roll their way. The full report costs $1,499, but from the preview…

Chinese growth in the next 5 years could see it dominate AR/VR long-term – and not by a small margin. Digi-Capital’s new Augmented/Virtual Reality Report Q2 2018 shows that China has the potential to take more than $1 of every $5 spent on AR/VR globally by 2022.

While 20% is hardly dominance, its a big chunk of revenue that developers will want a share of. What that likely means is western apps will try to break into the Chinese market through partnering, while Chinese apps developers will mimic western products with twists for their own local audiences. See the new not-Pokemon-style Monster Hunting game for an example.

The question is, will China have any more success with hardware AR solutions that could make their market more interesting beyond the usual social media and light gaming apps? If China breaks ahead in head-mounted AR through glasses or another idea, things could get very interesting.

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